A targeted approach focused on client success.
Strategy goes into all our offerings, from a simple consultation to a full brand or promotional experience.
Brand Development
From initial strategic planning through final executable components, we are there for every step of your evolution. We also take it further, being your one-stop for all the materials you need created, from websites, brochures, social media creative templates to all the things that can come along when maintaining your brand and identity.
Marketing campaigns/promotions
Grab attention. Promote action and perception of your offerings. Whether an online, or offline promotion, we can analyze and build advertising that connects with your audience. We work with and can guide market research and demographic strategies to take a creative approach to your objectives.
Social media creative/ consultation/management
From initial strategic planning through final executable components, we are there for every step of your evolution. We are able to partner with clients on strategies to build a workflow of content development for online success, all reflecting your brand and desired outcomes. We can work with you on a monthly package that fits your needs and business scale, from starter to enterprise-level creative solutions.
Online advertising
Promote online, and understand where you need to be in your market. We write, design and assist with your online ad success through a partnership in planning and executing to drive your activity. Not only is the plan and execution crucial, it’s important to target your audience with your objectives. Targeting is everything, whether online or offline, including the creative approach as well as buying strategies.
At the core of Celsius
We are a seasoned group of creative, technical and marketing professionals brought together to serve clients with a razer-sharp focus on a successful, strategic approach. Celsius is about energy… all with a clear identity based on values… and trust. We create based on a strategic approach of empathy – and results. While other agencies, disrupt, punch, and scream… we listen.
Jamie Playfair
With over 30 years in the industry, Jamie has been responsible for the concept and development of brands and award-winning promotionals across Canada and beyond. Through this time, he has not only developed his craft as a traditional creative leader, but keeps close attention to advancements in technology to best serve clients in our multi-channel world.
Jim Fitt
A true life-long entrepreneur, Jim has been at the forefront of business developments locally and internationally for over 30 years. Combining his educational background with a natural entrepreneurial ability, Jim created a corporation well respected on the international elearning stage, and now takes this approach to the leadership of Celsius.
Mike Cugno
Our Associate Creative Director, Mike, is a seasoned creative developer with over three decades of expertise spanning agency and client roles, including two decades in senior positions. Mike brings a wealth of experience in crafting impactful brand creative, corporate and marketing collateral, and promotional content across diverse sectors. A man of few words, he has a knack for crafting concise, on point copy lines and phrases. His impressive portfolio encompasses 20 years in Toronto and more than a decade on the east coast. Mike’s keen eye for design and strategic prowess make him an invaluable asset to our team, driving innovative solutions and elevating creative excellence in every project.
Barbara Raymont
Our Art Director, Barb, brings a wealth of experience to our creative team. With a keen eye for detail and a deep appreciation for design. Her skills extend seamlessly into the digital landscape, where she orchestrates website updates and crafts engaging social media posts. Barb is a true brand enthusiast, infusing every project with a brand-conscious perspective. While she thrives as a self-starter, Barb shines brightest in a collaborative, team-oriented environment. Her robust communication, organizational finesse, and strategic planning abilities make her an invaluable asset in translating and guiding visions into impactful creative realities.
Sarah Smith
Sarah brings a wealth of experience without the corporate jargon. An industry vet for more than six years, she's your friendly guide through the ins-and-outs of your projects, always ready to lend an understanding ear and find solutions that work best for you. When Sarah's on your team, it's not just about the numbers; it's about building a relationship that makes navigating the process feel like a breeze.
We have had the privilege of working with Celsius on brand development, digital advertising campaigns and website SEO for our newly launched tourism Product, Discover The Strait.Celsius quickly gained a deep understanding of our brand, took our vision, and in lightning speed transformed it into creative that was remarkably on point. From initial concept brainstorming to final execution, Celsius left us feeling confident we had chosen the right partner.Using our new creative, Celsius delivered a cost effective digital ad buy that targeted our market segments, yielding an impressive click-through rate and ultimately new bookings.What truly sets Celsius apart is their commitment to service excellence. They didn’t just deliver what was outlined in our scope of work; they consistently went above and beyond. Their dedication to understanding our specific needs and goals was evident in every interaction. They are responsive, attentive, and always eager to listen to feedback and make adjustments as needed.
Linda Townsend, Discover The Strait, Pictou County Nova Scotia – https://www.discoverthestrait.com/
Our digs
We work and play in the Town of New Glasgow, a gorgeous community that allows our team to be influenced by spacious beauty and warmth of our community. Check out our space in the video below!